Alan Leach, CEO and Director of Sales and Marketing at West Wood Club—one of Ireland’s leading networks of premium fitness centers—will be a keynote speaker at the ForumClub Congress 2027. Recognized as one of the world’s leading experts in the field of sales, digital marketing, and customer acquisition, Leach has, as an entrepreneur, managed to increase membership by 39% compared to the peak recorded before the pandemic—an achievement made possible only by a perfectly orchestrated premium strategy. As an internationally renowned speaker, Leach has delivered sales-focused conferences and training programs around the world—from Europe to the Americas, from Asia to Australia. 

At the 28th ForumClub Congress, Alan Leach will lead an unmissable general session focused on how to build an unstoppable engine of business growth. During the session, he will reveal how the synergy between leadership in sales, marketing, automation, and artificial intelligence triggers a powerful virtuous cycle: more potential customers, more actual customers who spend more, higher additional spending, increasing customer retention rates, and ever-growing profits. 

A leading event for entrepreneurial and professional training in Italy’s fitness and wellness sector, the ForumClub International Conference—exclusively for members—will feature a more flexible and modular format for its 2027 edition. It will take place over three days, beginning in the early afternoon of Wednesday, February 10, continuing throughout the day on Thursday, February 11, and concluding at lunchtime on Friday, February 12. Once again, it will provide tools, knowledge, and inspiration to stimulate growth at the strategic and managerial levels, thanks to outstanding speakers who will address issues fundamental to the development of the club business. 
 

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