Friday 15 - For a fee | ForumClub

Gamification, virtual reality, eSport: which effects in fitness?

Friday, February 15, 2019
Time: 09:45 -10:45

Sala ITALIA (PALAZZO DEI CONGRESSI)

When IT was at the very beginning and the first videogames were born, a new medium was born, too: the videogame, nowadays used by two billion people and about 20 million Italians, is a mean of communication that can convey themes and messages, also in functional, educational and social terms. But does it make any sense for fitness clubs to focus on such tools to gain a new target? And most of all, are fitness clubs getting prepared for the big change of paradigm due to the growth of eSports, i.e. digital sports? What role could "real" fitness play in the "virtual" world? Lorenzo Mosna - one of the most appreciated experts of videogames in Italy - will discuss about it.

General session

Speaker:
Sponsored by
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Deep, small or traditional pools: a comparison of experiences of alternative routes

Friday, February 15, 2019
Time: 10.30 - 11.45

Sala GIALLA (PALAZZO DEI CONGRESSI)

Round table

Moderator: Marco Sublimi

Addressed to: owners and managers of pools, sport managers

Speaker:

Social Media & Sport – New frontiers of Digital Marketing in Sport and Wellness

Friday, February 15, 2019
Time: 11:00 - 11:45

Sala ITALIA (PALAZZO DEI CONGRESSI)

  In collaboration with WELLNESS MARKETING POWER   

Speaker: La Mesa Luca

Addressed to: owners, marketing and sales managers, instructors, trainers, social media managers, webmasters

 

The complete program of Wellness Marketing Power includes on Friday 15th:

11.50
INSTAGRAM - Mission “Influencer": increase your followers and your business
Lorenzo Giustarini

14.00
FACEBOOK - How to "recruit" your followers and publish successful posts
Gabriele Prevato

14.50
MESSENGER BOT - Your "virtual" assistant to talk to your customers at any time
Luciano Zambito

15.40
LINKEDIN - How to optimize and benefit your personal profile and the profile of your sport centre
Giorgio Minguzzi

16.30
SEO - Secrets and strategies to be placed first in a search engines
Giuseppe Barbagallo


Speaker:
Sponsored by
Alt

New business models and promotion of PT service

Friday, February 15, 2019
Time: 11:15 - 12:15

Sala AZZURRA (PALAZZO DEI CONGRESSI)

Addressed to: owners, managers, technical managers, personal trainers

Speaker:

INSTAGRAM - Mission “Influencer": increase your followers and your business

Friday, February 15, 2019
Time: 11:50 - 12:35

Sala ITALIA (PALAZZO DEI CONGRESSI)

  In collaboration with WELLNESS MARKETING POWER   

Speaker: Giustarini Lorenzo

Addressed to: owners, marketing and sales managers, instructors, trainers, social media managers, webmasters

 

The complete program of Wellness Marketing Power includes on Friday 15th:

11.00
SOCIAL MEDIA & SPORT - New frontiers of Digital Marketing in Sport and Wellness
Luca La Mesa

14.00
FACEBOOK - How to "recruit" your followers and publish successful posts
Gabriele Prevato

14.50
MESSENGER BOT - Your "virtual" assistant to talk to your customers at any time
Luciano Zambito

15.40
LINKEDIN - How to optimize and benefit your personal profile and the profile of your sport centre
Giorgio Minguzzi

16.30
SEO - Secrets and strategies to be placed first in a search engines
Giuseppe Barbagallo


Sponsored by
Alt

FACEBOOK - How to "recruit" your followers and publish successful posts

Friday, February 15, 2019
Time: 14:00 - 14:45

Sala ITALIA (PALAZZO DEI CONGRESSI)

  In collaboration with WELLNESS MARKETING POWER   

Speaker: Prevato Gabriele

Addressed to: owners, marketing and sales managers, instructors, trainers, social media managers, webmasters

 

The complete program of Wellness Marketing Power includes on Friday 15th:

11.00
SOCIAL MEDIA & SPORT - New frontiers of Digital Marketing in Sport and Wellness
Luca La Mesa

11.50
INSTAGRAM - Mission “Influencer": increase your followers and your business
Lorenzo Giustarini

14.50
MESSENGER BOT - Your "virtual" assistant to talk to your customers at any time
Luciano Zambito

15.40
LINKEDIN - How to optimize and benefit your personal profile and the profile of your sport centre
Giorgio Minguzzi

16.30
SEO - Secrets and strategies to be placed first in a search engines
Giuseppe Barbagallo


Speaker:
Sponsored by
Alt

Customer Journey: trace your customer's experience

Friday, February 15, 2019
Time: 14:30 - 15:30

Sala GIALLA (PALAZZO DEI CONGRESSI)

Trace your customer journey: create visual tools to follow up your customer's experience since the very first contact. Structure contact actions: once you have identified your customer's purchase route, create and optimize contact actions. Create new touch points: create new contacts occasions with your customer, online and offline.

Addressed to: marketing and sales managers, customer care staff, technical managers

Speaker:

Big Business? Try with a Micro Club!

Friday, February 15, 2019
Time: 14:30 - 15:30

Sala AZZURRA (PALAZZO DEI CONGRESSI)

Sometimes small is good! More incomes, more replicability. For years fitness clubs in Italy have invested in big spaces in order to enlarge one's portfolio of activities and services and reach as many people as possible, and probably this was the right choice until some years ago. Nowadays, among low-cost centres, constant increase of competitors, price wars, economic recession, being small is a real competitive advantage.
During this session the speaker will focus on successful Micro Clubs and underline the strong points of a business based on micro clubs or Fitness Boutiques, and why they represent - if properly.

Addressed to: owners, managers, marketing and sales managers

MESSENGER BOT - Your "virtual" assistant to talk to your customers at any time

Friday, February 15, 2019
Time: 14:50 - 15:35

Sala ITALIA (PALAZZO DEI CONGRESSI)

  In collaboration with WELLNESS MARKETING POWER   

Speaker: Zambito Luciano

Addressed to: owners, marketing and sales managers, instructors, trainers, social media managers, webmasters

 

The complete program of Wellness Marketing Power includes on Friday 15th:

11.00
SOCIAL MEDIA & SPORT - New frontiers of Digital Marketing in Sport and Wellness
Luca La Mesa

11.50
INSTAGRAM - Mission “Influencer": increase your followers and your business
Lorenzo Giustarini

14.00
FACEBOOK - How to "recruit" your followers and publish successful posts
Gabriele Prevato

15.40
LINKEDIN - How to optimize and benefit your personal profile and the profile of your sport centre
Giorgio Minguzzi

16.30
SEO - Secrets and strategies to be placed first in a search engines
Giuseppe Barbagallo


Speaker:
Sponsored by
Alt

LINKEDIN - How to optimize and benefit your personal profile and the profile of your sport centre

Friday, February 15, 2019
Time: 15:40 - 16:15

Sala ITALIA (PALAZZO DEI CONGRESSI)

  In collaboration with WELLNESS MARKETING POWER   

Speaker: Minguzzi Giorgio

Addressed to: owners, marketing and sales managers, instructors, trainers, social media managers, webmasters

 

The complete program of Wellness Marketing Power includes on Friday 15th:

11.00
SOCIAL MEDIA & SPORT - New frontiers of Digital Marketing in Sport and Wellness
Luca La Mesa

11.50
INSTAGRAM - Mission “Influencer": increase your followers and your business
Lorenzo Giustarini

14.00
FACEBOOK - How to "recruit" your followers and publish successful posts
Gabriele Prevato

14.50
MESSENGER BOT - Your "virtual" assistant to talk to your customers at any time
Luciano Zambito

16.30
SEO - Secrets and strategies to be placed first in a search engines
Giuseppe Barbagallo


Speaker:
Sponsored by
Alt